You’re using Twitter to communicate with your friends. How can it be used to elevate your institutions’ brand? In this talk I’ll discuss the relationship marketing techniques that I’ve used to elevate brands in the business to business space and relate it to institutional needs. Specifically elevating the brand of the institution, recruiting (students and staff), department elevation, and, of course promoting published content much in the way Harvard and Stanford do with their Schools of Business.
In this session, I'll show how you can use tools like Twitter Lists for relationship building, listening, and content curation.
Bridget Willard is a marketing consultant who brings her teaching and accounting background together to help small businesses. She began her marketing career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for her brand building for Riggins Construction, GiveWP, and the Make WordPress Marketing Team.
Bridget co-hosts WPblab with Jason Tucker — a podcast and live YouTube show on the WPwatercooler network.
Besides speaking at WordCamps near and far, Bridget was a organizer for Los Angeles for a few years and Orange County since 2017.
When she’s not writing about marketing or social media, she is spending time with her Sully Dog, learning languages on Duolingo, or walking by the ocean.
Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com.
- General Lecture Session: Higher Ed Branding with Twitter