Session: Tame the Beast! Managing Web Accessibility with Data Analysis

Date: Thursday, January 31, 2019
Time: 8:00 - 8:45 am (CST) (UTC-06:00)
Location: Room 3
Format: General Lecture Session

Session description

Web accessibility is a beast! It is one of the most focused on and talked about topics regarding the web. Organizations are aware of it, concerned, and working hard to comply, especially in higher education. Over the past decade many sites have been hit with OCR complaints and other independent parties seeking web conformance. For web leaders, the pressure to manage and comply with the ADA, Section 508, and WCAG can be extremely overwhelming and sometimes feel like a daunting task to conquer. Luckily, your site analytics can help!

We’ll talk about simple ways your web team can tame the accessibility beast by leveraging and analyzing your data. You’ll gain three ways to immediately manage issues affecting large portions of your site, errors affecting high volumes of visitors, and create a baseline for measuring future success. We’ll also cover how these efforts can improve SEO, decrease bounce rates, and potentially increase admissions.

Presenter

Tess Dailey

Headshot of Tess Dailey
Business Development Lead, Modern Tribe

Tess Dailey is a senior technology sales leader who is passionate about solving complex business problems. For the past six years, Tess has had the opportunity to successfully lead high-functioning sales teams and pave new paths into untouched markets. She has experience in Higher Education with custom and SaaS technologies. Previously she worked with small, mid, and enterprise accounts at innovative organizations such as The Nerdery, Siteimprove, and When I Work. In her current role with Modern Tribe, she works with web leaders to define business challenges and provide solutions through digital technologies.

Sessions

  • General Lecture Session: Tame the Beast! Managing Web Accessibility with Data Analysis